Jeroen Doucet is Chief Strategy Officer of Ex Machina Group and leads its professional services. Prior to Ex Machina, Jeroen went back and forth between television and digital media. In 2001 he started as an executive director at Dutch public broadcaster BNNVARA. Next he set up and ran NPO’s partnership program which included a.o. collaborations with RTL Group, BBC Worldwide, and Microsoft. In 2007 he founded Station10, a Dutch media consulting boutique. Over the years, Jeroen has become an authority on blending digital media and television. He is a frequently asked speaker inspiring the audience on the opportunities of combining the reach and impact of television, with the power of individual interactivity. Jeroen not only tells you what can be done, but also shows how it has been done successfully. Since 2014 he has been responsible for Digital Transformation Program with the Entertainment Master Class, the not-for-profit executive educational foundation for the entertainment industry.