How interactive online tastings can improve your sales and brand experience
Create an immersive online experience that allows your customers to play along while you tell them all about what they’re tasting at home. As they play, eat, drink, and find their favorites, they can buy your product without leaving the livestream.
Livery Online Tastings Offer:
- A new way to showcase your products to customers no matter where they live.
- Real product tastings that expand your business’ footprint.
- Unmatched reach that lets you connect with your fans around the world.
- Valuable customer data that you can use later to sell more.
- An interactive and fun way to engage with your brand that your fans won’t soon forget.
Explore Online Live Tasting Sessions with Livery
Whether you specialize in wine, beer, coffee, food, desserts, or all of the above, Livery helps you create tastings that sell more.
- Customizable | A diverse set of customizable interactives allow you to craft an engaging experience
- Affordable pricing | Only pay for what you use (starting from just €95 per month)
- No buffering | Low latency & sync across all devices keeps everyone on the same page
- Scalable | Whether you have 100 fans nearby or a million around the world, Livery can handle it
- End-to-end solution | From your camera to your customer’s device at home, we handle everything
Online live tastings will…
Enhance branding
Strengthen your brand with a differentiating and innovative service.
Make tastings scalable
Increase your sales area and save costs by communicating directly with customers without the costs of traveling, physical meetings and events.
Customer acquisition and loyalty tool
Attract new customers or reward existing customers with this differentiator.
Open up new markets
Create new product-market combinations and/or enter new markets.
Generate data
Generate immediate feedback from a large group of (potential) customers which can be used for data-centric marketing. The data is 100% yours!
Increase Customer Lifetime Value
Cross & upsell products to your existing customer base.
Powerful interactions
With the simplicity of the Livery platform and our full library of interactive features, it is easy to set up your online tasting experience. You can move seamlessly between live tastings and quiz questions to test participants knowledge, or offer polls to let them rank their favorite products. Let them taste and learn, play along, compete for high scores, shop, win prizes, and more.
Product rating
Poll
Trivia
Purchase
Clickable announcement
eLuscious - The National Wine Quiz
De Wijnbeurs, one of eLuscious’ leading e-commerce brands in the Benelux, organized the National Wine Quiz livestream in November of 2021 using Livery’s live streaming solution.
Before the big event, at-home participants were able to order their own wine tasting box that arrived with six (blinded) tubes. While the in-studio teams navigated the quiz, the at-home audience was right in the action–they answered questions about the wines they were tasting and clicked their best guesses to wine-related quiz questions right alongside each other.
This way the quiz was not only an event but also converted to new sales, and improved the tasting profiles of the customers to better target them with offers in the future.
90 min
per session
2.300
participants
++
boosted brand value & loyalty
The Beer Games
The National Beer Games, a live beer tasting battle event between in-studio teams, pitted against each other to win with the at-home audience right in the action answering the same questions and tasting the same beers.
Before the big event, the at-home audience is able to order their own beer tasting box that arrives with six (blinded) beers. While the in-studio teams navigate the quiz, the at-home audience is right in the action–they answer questions about the beers they are tasting and click their best guesses to beer-related quiz questions right alongside each other.
Gamification interactions are used for the quiz and trivia questions and the leaderboard creates some extra excitement. Additionally, the commerce interactions allow participants to order additional beer during and after the show. This way the quiz is not only an event but also converts to new sales, and improves the tasting profiles of the customers to better target in the future.
60 min
per session
++
Brand value
Hybride
Event
How does it work?
Your products deserve better. Go beyond your region with Livery.
We’ve helped businesses like yours craft memorable and engaging tasting experiences for thousands of new customers at the exact same time.
Here’s how it works:
- Schedule an online tasting.
- Promote the event and pre-sell tickets.
- Ship tasting kits to each of your attendees.
- Host the live interactive tasting through Livery
- Follow up: promote and sell products participants liked during the tasting
Are you ready for engaging online tastings?
We’ve created a platform that lets you plan and host livestream video events that are 100% yours. Customize branding, add your favorite widgets, and keep your audience and customer data where it belongs – with YOU, not the platform.
