Charity organisations can pitch, raise support, activate and be transparent
Charity Challenge is the main stage for charity organizations of all sorts and sizes to engage with target audiences, pitch causes, be transparent, raise support and activate the public for fundraising.
Synopsys
Charity Challenge is the main stage for charity organizations of all sorts and sizes to engage with target audiences, pitch causes, be transparent, get support and activate the public for fundraising.
Imagine a live or pre-recorded entertainment / infotainment format revolving around a charity cause. This is the lead-in for the Charity Challenge. The moment the main TV / OTT broadcast has ended, the live post-broadcast Charity Challenge Special kicks-in on a separate online channel. Live, interactive, engaging and transparent.
This post-broadcast Charity Challenge config is a powerful vehicle to engage in live interactivity with an audience showing interest in a cause. With additional screen and exposure time after the original broadcast has ended. The perfect setting for an invitation to take a deeper dive into cause, topics, goals and funding.
Charity Challenge is the ideal windows for curated content as extension of the content from the original program. The interactive features make it possible to involve, engage and activate the audience. Let them know that their opinion matters. And activate them for fundraising purposes.
Value
- Registration activation: access to ecom, interactive and community features generating rich user profiles with opinion and personal preference data
- Funding: donations
- Subscriber event: personal connection subscribers, brand awareness and strong reputation
Example calculation
25.000 users: 40% registrations is 10.000, 15% donations is 1.500
Registration value: 10.000 X €10 fee per registration = €100.000
Donation value: 1.500 X €30 value per transaction = €45.000
Sponsored content: €2 per user = €3.000
Price indication Livery
€ 813 monthly based on 2 sessions with 25.000 users = € 405 per session
Settings & configuration
| Format | Charity Challenge: post broadcast special |
| Content | Charity as a Business |
| Type: | Post Broadcast Special |
| Duration | 20-30 Minutes |
| Target | Brands & Charity organisations |
| Stream | Premium video: 1080; – 25 fps – 3.0 mbps Ultra-low latency |
| Core | Countdown, poll, estimation poll, trivia, vote, rating, sentiment |
| Community | Q&A (moderated), chat |
| Ecommerce | Discovery, configuration, purchase, donate |
