A live beer tasting battle event between studio teams with the at-home audience right in the action answering the same questions and tasting the same beers.
The National Beer Games converts to new sales, and improves the tasting profiles of social, occasional and experienced beer customers to better target in the future.
Synopsys
The National Beer Games, a live beer tasting battle event between in-studio teams, pitted against each other to win with the at-home audience right in the action answering the same questions and tasting the same beers.
Before the big event, at-home audience, a mix of occasional, social and experienced beer drinkers, are able to order their own beer tasting box that arrives with six (blinded) beers. While the in-studio teams navigate the quiz, the at-home audience is right in the action–they answer questions about the beers they are tasting and click their best guesses to beer-related quiz questions right alongside each other.
The National Beer Games uses the CORE and GAMIFICATION interactions to create the quiz and trivia questions, and the LEADERBOARD interaction to create some extra excitement–participants can see their rank in real-time and watch the ultimate prize winners rise to the top.
The National Beer Games also uses the COMMERCE interaction to allow participants to order additional wine during and after the show. This way the quiz is not only an event but also converts to new sales, and improves the tasting profiles of the customers to better target in the future.
Value
- Profile data and lead generation: access to ecom, interactive and community features generating rich user profiles with knowledge level, opinion and personal taste preferences
- eCommerce: beers, snacks and merchandise
- Connect to brands and advertisers: sponsored content and host advertising
Example calculation
20.000 users: 80% leads is 16.000, 80% direct box sales is 12.800,
20% direct store beer and merchandise sales is 2.560
Leads: 16.000 x €10 fee per lead = €160.000
Direct sales beer tasting box: 12.800 x €10 per box = €128.000
Direct sales beers and merchandise store: 2.560 x €20 = €51.200
Sponsored content: 20.000 X €1 per user = €20.000
Price indication Livery
€ 1163 monthly based on 1 sessions with 15.000 user
= € 1163 per session
Settings & configuration
| Format | The National Beer Games |
| Content | Shoppable Competition |
| Type: | Scipted interaction |
| Duration | 60-120 Minutes |
| Target | Brands |
| Stream | Premium video: 1080; – 25 fps – 3.0 mbps Ultra-low latency |
| Core | Countdown, poll, estimation poll, trivia, vote, rating, sentiment |
| Gamification | Prediction, estimation, quiz game, leaderboard |
| Community | Q&A (moderated), chat |
| Ecommerce | Discovery, configuration, purchase |
