The Big Save is a format wherein everybody saves using the power of the collective.
Finding the best utility provider for energy has never been this easy. The Big Save makes switching transparent and worth it and everybody wins.
Synopsys
Finding the best utility provider for energy has never been this easy. The Big Save makes switching transparent and worth it in using the power of the collective.
An experts panel guides the participants. After a series of questions and decision moments using the interactive layer, each participant is presented with an individual advice: the cheapest, the most valued and the most durable, including the annual savings on individual levels. The participants make their choice generating a cumulative and collective national savings overview. That will fuel controversy and debate.
The Big Save is a fully integrated live, interactive and infotainment format to take care of a tedious job on a national level: shop and switch. It is a format wherein everybody wins! And everybody Saves!
THE BIG SAVE is a series of episodes, each with a focus on a different theme; e.g. energy, insurance, solar power, connectivity, health.
Value
- eCommerce: sales of subscription services and goods
- Connect to brands and advertisers: sponsored content and advertising
- Profile data and lead generation: access to ecom, interactive and community features generating rich user profiles with knowledge level, opinion, personal preference and home situation data
Example calculation
50.000 users: 40% leads is 20.000 and 6% direct sales is 1.200
Leads: 20.000 x €10 fee per lead = €200.000
Direct sales: 1200 x €100 per customer = €120.000
Sponsored content: 50.000 x €2 per user = €100.000
Price indication Livery
€ 6288 monthly based on 4 sessions with 50.000 users
= € 1570 per session
Settings & configuration
| Format | The Big Safe |
| Content | Consumer Interest and Saving |
| Type: | Scipted interaction |
| Duration | 60-90 minutes |
| Target | Brands |
| Stream | Premium video: 1080; – 25 fps – 3.0 mbps Ultra-low latency |
| Core | ountdown, poll, estimation poll, Tricia, vote, rating, sentiment |
| Commerce | Discovery, configuration, purchase, product rating, clickable annoucement |
| Community | Q&A (moderated), chat |
