Live shopping blueprint
Live shopping is revolutionizing e-commerce. With conversion rates of up to 30%, you can’t afford to ignore it. Our free live shopping blueprint shows you how to make the most of it.
Unlock the power of live shopping and boost your sales with Livery starting at just €495 per month.
From viewer to customer in 3 simple steps
Involve your audience, get them engaged, and sell with ease.
Step 1 - Entertain
get your viewer's attention with engaging & exciting content
i n v o l v e
Step 2 - Activate
incentivize action & build momentum with fun interactive elements throughout the event
E n g a g e
Step 3 - Trigger
channel that momentum into sales through urgency, uniqueness, FOMO and a well-timed cue
s e l l
“Active & engaged participants lean forward and become customers that buy more, more often”
Research shows that highly engaged consumers spend 60% more per transaction [source].
Transform your audience intro active and engaged customers with the rich range of Livery interactions.
Design a script & story timeline designed to engage the audience.
Entice engagement by using opinion-based interactions and gamification.
Once everyone feels comfortable and the mood is set, it’s time for your commercial propositions. With unique products and limited discounts, success is all but guaranteed!
Learn more about the ‘Livery Live Method’ and how to build a timeline that converts in our blueprint.
Versatile business goals
Our Livery Live Shopping Blueprint takes you from zero to profit. The blueprint contains simple steps and building blocks that will help you:
- Build detailed customer profiles
- Collect relevant data
- Improve conversion & customer retention
- Enrich your loyalty program
- Attract new customers
- Build an engaged community
- Create brand recognition
- Craft a memorable brand experience
Design your own Cyber Sales Festival
Check out some examples to inspire your own course design with Livery
shopping blueprint
Let’s walk through the simple steps and building blocks you’ll need to succeed.
Event strategy
Define a clear approach for your live e-learning course.
In our blueprint, we focus on four strategies:
Strategy 1: ‘It’s all about sales’
Show me the money. Successful live shopping sales events need to create a sense of exclusivity and time sensitivity to entice the audience to buy. Our blueprint will show you how to do it.
Strategy 2: ‘Informative & educational live shopping’
This approach suits products with a narrative (like technical or harder-to-understand products). We’ll show you how to address any hesitations and create demand.
Strategy 3: ‘Gamified live shopping’
This approach is focused on fun. By stimulating the competitive spirit, your audience plays for eternal fame and attractive prizes that excite and delight.
Strategy 4: ‘Show me the data’
This strategy is all about data. By strategically using engagement and interactivity tools, you can collect all kinds of data and gather valuable insights for better customer targeting.
You can find more information (including tech specs, content suggestions, and production recommendations) about each event strategy in the blueprint.
BUILDING BLOCKS
Learn more about the building blocks for qualitative live shopping:
1. Timeline
What is a timeline and how do I create one?
Check out our blueprint for a working example.
3. Stream & engage
What are the out-of-the-box interactions you can use to boost engagement throughout your stream?
The blueprint offers an overview of all interactions on page 39 and 40.
4. Video production
What does a studio setup look like, and how professional does it need to be to start?
Check out four studio setup options on page 35.
Case studies
Livery live shopping case studies.
Case Study 1:
Cyber Sales - unpacking event electronics
“In the Cyber Sales unpacking events, we showcased electronic gadgets that were new to the market. The powerful combination of product suspense and a FOMO-enhanced exclusive offer makes unpacking events incredibly popular and effective.”
Read all about why our customer, Cyber Sales Festival, was successful, what interactions they used, and how to structure the timeline for your own similar event in our blueprint.
Case Study 2:
The National Wine Quiz
eLuscious, one of the leading e-commerce brands in the Benelux, organized The National Wine Quiz. This was a wine tasting battle between the Netherlands and Belgium. The quiz pitted two in-studio teams against each other in the battle to win. At-home viewers could also participate in the quiz with their own pre-ordered wine tasting box that arrived with six (blinded) tubes.
Read all about why this case was successful, what interactions they used, and how to structure the timeline for your own similar event in our blueprint.
production, budgets & profits
Our free blueprint offers everything you need to budget for your event. Learn how to produce it and how to estimate your potential profit with the included:
Production definition sheet
The production definition sheet defines everything you need for your production and business calculations.
Costs examples
We also go through two examples (one at a medium-production level, and one at a professional-production level) with a full cost breakdown to help your event planning.
Business calculator
But we know every production is different, which is why we include a custom business cost calculator. You can play with the numbers to fit your situation and goals so you get a feel of what YOUR budgets and profits will look like.
Livery demo
Schedule a free demo
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Select your preferred date or click here to get a good first impression.
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