Live shopping
Turn livestream viewers into customers
Imagine your brand’s live shopping channel — a place to host live events full of excitement, fun, exclusive content and offers. Bring your new sales channel to life today and convert 5-10x better [source].
Livery
Entertain, sell and retarget with precision.
Introducing Livery: your end-to-end interactive livestreaming solution.
Experience it
Welcome to the Livery 24/7 demo. This demo features a continuous loop of our livestream, showcasing various interactive elements. Scan the QR code to join the stream, allowing unlimited users from around the world experience the interactive, synchronized, and low-latency livestream. For the best experience switch the sound on.
Live shopping
From viewer to customer in 3 simple steps
Involve your audience, get them engaged, and sell with ease.
Step 1 - Entertain
get your viewer's attention with engaging & exciting content
i n v o l v e
Step 2 - Activate
incentivize action & build momentum with fun interactive elements throughout the event
E n g a g e
Step 3 - Trigger
channel that momentum into sales through urgency, uniqueness, FOMO and a well-timed cue
s e l l
- The Livery Live Method -
“Active & engaged participants lean forward and become customers that buy more, more often”
Research shows that highly engaged consumers spend 60% more per transaction [source].
Transform your audience intro active and engaged customers with the rich range of Livery interactions.
Livery Live shopping
Script, storytelling & timeline: set the mood for shopping
Design a script & story timeline designed to engage the audience.
Entice engagement by using opinion-based interactions and gamification.
Once everyone feels comfortable and the mood is set, it’s time for your commercial propositions. With unique products and limited discounts, success is all but guaranteed!
Learn more about the ‘Livery Live Method’ and how to build a timeline that converts in our blueprint.
Case
Live shopping with Hepsiburada
The Turkish e-commerce market leader, Hepsiburada (which translates to “everything is here”) started to use Livery Video & interactions to create an online shopping channel. Through Livery Video, Hepsiburada conducts their frequent live shows where they review and promote technology, cosmetics, toys, and more to thousands of engaged viewers.
While enjoying the show, viewers can purchase the promoted products directly within the video stream. Thanks to Livery’s syncing technology, the video and interactions stay in near-perfect timing–no matter how heavily shoppers interact with the video, they won’t miss a thing. Once the show has ended, all on-stream data is Hepsiburada’s to keep and analyze, giving them an opportunity to learn and adapt to their shoppers over time.
20 mins
per session
4000
participants
++
boosted brand value & loyalty
Case
Hobbii bingo games
Hobbii, the Danish one-stop-shop for yarn lovers, offers their community weekly free-to-play bingo games right within the Hobbii app. These livestreamed events drive engagement and give their most loyal customers access to exclusive ‘Super Deals.’ Each week, thousands of simultaneous players compete head-to-head for a chance to win branded prizes from the Hobbii store like yarn bags, wool or knitting needles.
Hobbii’s weekly bingo sessions are roughly 40-minutes of gameplay powered by Livery’s low-latency streaming platform. Each stream has a host on live video with an overlay that showcases the bingo cards. Livery keeps every player on the same frame at the same time ensuring a fun and fair game every time.
10K +
Hobbii members play along
Multiple
countries with streams
many
prizes to win
Cool idea
Ali Gala Alibaba’s 11.11
Alibaba’s 11.11 Shopping Festival has grown into a global event, featuring the Ali Gala livestream with stars like Pharell and Katy Perry. In 2020, it reached a record $74B in sales. The festival’s success comes from blending live entertainment with real-time shopping.
Livery allows SMBs to host similar high-quality livestream shopping events. With low-latency video, synchronicity, and interactive features like buy buttons, you can offer engaging, shoppable live experiences without compromising quality.
Inspired by Alibaba, Livery helps you create impactful livestreams.
From idea to execution
LIVE COURSE BLUEPRINT
An essential guide for live shopping beginners. The blueprint contains simple steps and building blocks to start your streaming journey, including:
- Several successful event strategies our customers have used
- Tips for offering an irresistible commercial proposition
- Timeline tips: how to build a live shopping event from start to finish
- Studio setup examples (including equipment and software)
- Case studies based on real customers
- Business calculator: play around with your potential setup and see estimated costs & profits
Engagement is easy with our powerful interactions
Turn your live event into a money-making machine. Integrate these e-commerce features into your live stream to boost your engagement and sales throughout the event. Check out a selection of our live video shopping interactions:
Clickable announcement
Drive traffic to your website (or wherever you’d like) through clickable announcements. Customize with a title, subtitle, image and button.
Product rating
Find out how your viewers feel about a product through real-time product ranking. User preference data is available after the broadcast.
Purchase
Boost your sales by letting customers add products to their basket within the livestream. Seamless & integrated live shopping without leaving the window.
Poll
Gather and weigh opinions through the poll widget (up to 4 potential answers). The presenter will receive the results in real-time.
Picture in Picture
Shrink the livestream into a small floating video widget on top of any web content.
Picture-in-Picture:
Easily integrate any sales channel in your live stream
This seamless integration of any sales channels into your live streams allows you to foster a dynamic shopping experience. Showcase products, highlight features, demonstrate use cases and sell while staying in the same flow. With Picture-in-picture, the user is in control, while you can integrate live shopping without difficult technical integrations.
Valuable live shopping data
Plan and host livestream events that are 100% yours. You get to keep the data of your audience and customers. Because, the more data you own, the more power you have.
Analyze participant data to define high-value or highly relevant customer segments, enrich existing customer profiles, and create valuable follow-up opportunities for cross-selling and upselling.
Integrate Google Analytics or connect your system with our interaction data API to make things even better.
High quality live video
Our in-stream interactive elements work best paired with our ultra-low latency video, which is why it comes standard on all Livery livestreams.
The video and sound quality are equally crucial for your live shopping show. Our ultra-low latency livestream supports iOS, Android & web apps, syncs over all devices, scales to hundreds of thousands of concurrent users, and comes at no additional cost compared to regular latency streaming.
It’s a no-brainer.
Versatile business goals
It's more than sales
Livery live shopping shows are proven to dramatically increase sales, but the benefits of streaming go far beyond your bottom line.
Our streams offer you insights (and ownership over those insights) far beyond any social media platform. This will help you:
- Enrich your customer data and personal profiles
- Improve conversion over time
- Enhance or build loyalty programs
- Attract new customers
- Build an engaged community
- Ramp up your branding and brand recognition
- Create positive brand experiences
Interested in live shopping?
Let us give you a demo
In just 20 minutes, you’ll understand exactly how Livery works, how to use it, and how you can benefit from live shopping.
You're in good company
