Live shopping
Turn livestream viewers into customers
Image your brand’s liveshow, full of excitement, fun, exclusive content and offers. Create your extra sales channel today and convert 5-10x better [source].
Livery
Your end-to-end interactive livestream solution that lets you entertain, sell and retarget with precision.
Live shopping
In 3 steps from viewer to customer
Involve your target group, engage your audience and sell your product.
Step 1 - Entertain
an entertaining show triggers the emotional decision system
i n v o l v e
Step 2 - Activate
activate & engage participants with interactivity during your show
E n g a g e
Step 3 - Trigger
create momentum with a prompt, urgency, uniqueness and FOMO
s e l l
- The Livery Live Method -
“Active & engaged participants lean forward and become customers that buy more, more often”
Research shows that highly engaged consumers spend 60% more per transaction [source].
Transform your audience intro active and engaged customers with the rich range of Livery interactions.
Livery Live shopping
Script, storytelling & timeline: get people in the mood for clicking & buying
Design a script & storytelling timeline to engage the audience.
Make the interactivity relevant by using opinion based interactions and gamification.
And when everybody feels comfortable and the right mood is set?
Then it is time to kick-in the commercial propositions with unique products and limited discounts. Success guaranteed!
More about the ‘Livery Live Method’ and how to build a timeline that converts can be found in our blueprint.
Case
Live shopping with Hepsiburada
The Turkish e-commerce market leader, Hepsiburada (which translates to “everything is here”) started to use Livery Video & interactions to create an online shopping channel. Through Livery Video, Hepsiburada conducts their frequent live shows where they review and promote technology, cosmetics, toys, and more to thousands of engaged viewers.
While enjoying the show, viewers can purchase the promoted products directly within the video stream. Thanks to Livery’s syncing technology, the video and interactions stay in near-perfect timing–no matter how heavily shoppers interact with the video, they won’t miss a thing. Once the show has ended, all on-stream data is Hepsiburada’s to keep and analyze, giving them an opportunity to learn and adapt to their shoppers over time.
20 min
per session
4.000
participants
++
brandvalue and brand loyalty with participants
From idea to execution
LIVE SHOPPING BLUEPRINT
An essential guide for everybody starting with live shopping. The blueprint contains simple steps and building blocks to start yourself:
- Event strategies matching your proposition
- How to build a live shopping event: Timeline tips
- Studio setup examples
- Use cases
- Business calculator: customise and see your personal costs & profits
Powerful interactions
Turn your live event into a money-making machine.
Integrate these e-commerce features into your live stream to boost your sales throughout the event. Check out a selection of our live video shopping interactions:
Link to products
Product rating
Purchase
High quality live video
For all instream interactive elements we use our ultra-low latency live video. The quality of the sound and video image is superb to make sure your live shopping show is of high quality. The ultra-low latency livestream supports iOS, Android & web apps, syncs over all devices, scales up to 100 of thousands, and come at no additional cost compared to regular latency streaming.
Versatile business goals
It's more than sales
Next to sales there are additional business goals a live shopping session can support.
- Enrich customer profiles
- Data collection
- Improve conversion
- Enrich loyalty programs
- Attract new customers
- Community building
- Branding
- Brand experiences
Interested in live shopping?
Let us give you a demo
In 20-minutes it will be clear for you how Livery works, and how you can benefit from live e-learning sessions in your course.