3-2-1 Launch! is a format for worldwide live streamed release parties.
The primary focus of 3-2-1 Launch! is to offer a live and fully interactive stage for renowned artists, developers, designers, inventors and creators to connect with their fans on a global scale and introduce their new work. The ultimate event for in-stream shopping for all sorts of unique limited edition items.
Synopsys
3-2-1 Launch! is a format for worldwide live streamed and interactive release parties.
The primary focus of 3-2-1 Launch! is to offer a live and fully interactive stage for renowned artists, developers, designers, inventors and creators to connect with their fans on a global scale and introduce their new work.
Be the first techy to see the new line of digital products. Be the first superfan who hears the new album. Be the first fashionista who has a glance on the new collection.
Get to know the first hand inspiration from these creators in a live presentation and post-event meet&greet.
3-2-1- Launch! is the ultimate event for in-stream shopping to enable fans to shop for collectibles and unique limited edition items made available by the artists, developers, designers, inventors and creators.
Value
- eCommerce: merchandise and tickets for VIP-rooms and meet-and-greets
- Registration activation: access to ecom, interactive and community features generating rich user profiles with opinion and personal preference data
Example calculation
100.000 users: 20% registrations is 20.000, 30% direct sales is 6.000
Registrations value: 20.000 x €10 fee per lead = €200.000
Direct sales merchandise and tickets 6.000 x €40 per customer = €240.000
Price indication Livery
€2875 monthly based on 1 session with 100.000 users
= € 2875 per session
Settings & configuration
| Format | 3-2-1 Launch! |
| Content | Release party & Lifestyle |
| Type: | Scipted interaction |
| Duration | 60 Minutes |
| Target | Brands |
| Stream | Premium video: 1080; – 25 fps – 3.0 mbps Ultra-low latency |
| Core | Countdown, poll, estimation poll, trivia, vote, rating, sentiment |
| Community | Q&A (moderated), chat |
| Ecommerce | Discovery, configuration, purchase |
