Improve The Nation: pitch. vote. fund. execute. - [178]
Improve The Nation offers a stage for public initiative ideas that benefit all of us: pitch. vote. fund. execute.
An interactive live cook-a-long masterclass to never forget
Masterclass cooking with Michelin Star Chefs is an interactive live cooking format where you create amazing, star worthy recipes from your favourite chef. Cook alongside the chef from your own kitchen, learn about special techniques and ingredients through quiz questions or ask the chef anything via the live chat. An inspiring, unburdening, educational and fun what-shall-we-eat-cook-along show for at-home ‘Michelin’ chefs.
Synopsys
Masterclass cooking with Michelin Star Chefs is an interactive live cooking experience where you create amazing, star worthy recipes from your favourite chef.
Cook 3 course dinners alongside famous chefs from your own kitchen in one-to-many masterclass and learn from decades of pro-experience about favorite ingredients, cooking techniques, personal hacks, tips and tricks. And it doesn’t stop here: learn about produce, hardware special techniques and ingredients through quiz questions and ask the chef anything via the live Q&A and chat.
Participation is simple: a) schedule the event in your agenda b) invite your friends to share the experience with c) order the box of chef selected produce, ingredients and optional wine e) let the pre-fun begin.
Masterclass cooking with Michelin Star Chefs is an inspiring, unburdening, educational and fun what-shall-we-eat-cook-along show for at-home ‘Michelin’ chefs.
Value
- Profile data and lead generation: access to ecom, interactive and community features generating rich user profiles containing knowledge, opinion and personal preference data
- eCommerce: tasting boxes, kitchen utensils, merchandise
- Connect to brands and advertisers: sponsored content and host advertising
Example calculation
1.500 users: 80% leads is 1.200, 80% direct sales ingredients box is 1.200,
20% direct store products and merchandise sales is 240
Leads: 1.200 x €10 fee per lead = €12.000
Direct sales ingredients box: 1.200 x €40 per box = €48.000
Direct sales products and merchandise: 240 x €35 = €8.400
Sponsored content: €2 per user = €3.000
Price indication Livery
€ 450 monthly based on 1 sessions with 1.500 users
= € 450 per session
Settings & configuration
| Format | Masterclass cooking with Michelin Star Chefs |
| Content | Cooking Masterclass |
| Type: | Scipted interaction |
| Duration | 90-120 Minutes |
| Target | Brands |
| Stream | Premium video: 1080; – 25 fps – 3.0 mbps Ultra-low latency |
| Core | Countdown, poll, estimation poll, trivia, vote, rating, sentiment |
| Gamification | Prediction, estimation, quiz game, leaderboard |
| Community | Q&A (moderated), chat |
| Ecommerce | Discovery, configuration, purchase |
