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Masterclass cooking with Michelin Star Chefs - [290]

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An interactive live cook-a-long masterclass to never forget

Masterclass cooking with Michelin Star Chefs is an interactive live cooking format where you create amazing, star worthy recipes from your favourite chef. Cook alongside the chef from your own kitchen, learn about special techniques and ingredients through quiz questions or ask the chef anything via the live chat. An inspiring, unburdening, educational and fun what-shall-we-eat-cook-along show for at-home ‘Michelin’ chefs.

Synopsys

Masterclass cooking with Michelin Star Chefs is an interactive live cooking experience where you create amazing, star worthy recipes from your favourite chef.

Cook 3 course dinners alongside famous chefs from your own kitchen in one-to-many masterclass and learn from decades of pro-experience about favorite ingredients, cooking techniques, personal hacks, tips and tricks. And it doesn’t stop here: learn about produce, hardware special techniques and ingredients through quiz questions and ask the chef anything via the live Q&A and chat.

Participation is simple: a) schedule the event in your agenda b) invite your friends to share the experience with c) order the box of chef selected produce, ingredients and optional wine e) let the pre-fun begin.

Masterclass cooking with Michelin Star Chefs is an inspiring, unburdening, educational and fun what-shall-we-eat-cook-along show for at-home ‘Michelin’ chefs.

Value

  • Profile data and lead generation: access to ecom, interactive and community features generating rich user profiles containing knowledge, opinion and personal preference data
  • eCommerce: tasting boxes, kitchen utensils, merchandise
  • Connect to brands and advertisers: sponsored content and host advertising

Example calculation

1.500 users: 80% leads is 1.200, 80% direct sales ingredients box is 1.200, 

20% direct store products and merchandise sales is 240

Leads: 1.200 x €10 fee per lead = €12.000

Direct sales ingredients box: 1.200 x €40 per box = €48.000

Direct sales products and merchandise: 240 x €35 = €8.400

Sponsored content: €2 per user = €3.000

Price indication Livery

€ 450 monthly based on 1 sessions with 1.500 users

= € 450 per session

Settings & configuration

FormatMasterclass cooking with Michelin Star Chefs
ContentCooking Masterclass
Type:Scipted interaction
Duration90-120 Minutes
TargetBrands

StreamPremium video: 1080; – 25 fps – 3.0 mbps
Ultra-low latency
CoreCountdown, poll, estimation poll, trivia, vote, rating, sentiment
GamificationPrediction, estimation, quiz game, leaderboard
CommunityQ&A (moderated), chat
EcommerceDiscovery, configuration, purchase

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