Livery

CONCEPTS & CASES CATALOGUE

Word Battles Live - [320]

WORD BATTLES LIVE catalog

Where timeless game shows meet real-time interaction.

Livery’s Classic Game Show Revival brings the world’s most iconic formats back to life. Live, interactive, and powered by audience participation like never before.

Synopsys

Word Battles Live is the ultimate live, at-home word-guessing game show, airing 25 minutes daily on weekdays. One studio, One AI host. And a nationwide audience playing live from anywhere.
Players type in one-word answers to clever, fast-paced questions, from naming things you eat with a spoon to guessing blurred-out brand logos. It’s not about knowledge, it’s about instinct, speed, and wordplay.

Using Livery’s smart answer engine, players win points by typing the most accurate or most popular answers in real time. The game unfolds in five quick-fire rounds, including a live shopping round sponsored by a featured brand. Guess the secret product correctly and unlock real-world perks—from discounts to limited-time drops.
Whether you’re playing on your couch, on your commute, or at your desk, Word Wars Live turns everyday trivia into a daily dose of fun, and a clever way for brands to turn viewers into buyers.
One word. One chance. One winner.

Each episode features one Lead Brand Sponsor turning WBL-fans into customers. The offers include instant shopping perks and gamified loyalty options with CTAs driving direct traffic to sponsor offers live, in real-time.

In Word Battles Live, one word could win you the game—and unlock the deal of the day.

 

Value

  • eCommerce: sales of sponsor merchandise, services and goods
  • Profile data and lead generation: access to ecom, interactive and community features generating rich user profiles with knowledge level, opinion, personal preference data
  • Connect to brands and advertisers: sponsored content and advertising

 

Example calculation per session

20.000 users: 75% registrations & leads 15.000, 10% direct sales is 1.500 

Leads: 15.000 x €5 value per user = €45.000 per session

Direct sales: 1.500 x €10 fee per user = €15.000 per session

Sponsored content: €1 per user = €20.000 per session

 

Livery Price Indication

*Guidelines for one-off / standalone projects; actual costs may be lower

PlanADVANCED
Based on Premium HD video stream, 12 months; 21 sessions per month; 25 minutes and 20K users per session; 70% view time
Per month€9.744 including 147K user hours
Per session€464 per session

 

Want to explore all our Blueprints? Download the full Livery Catalogus (PDF) for inspiration and practical examples.

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